Public relations agency, often called PR agency, is a communication firm that creates and executes communication strategies for clients in order to enhance their reputation, establish a positive image, and build brand awareness. There are many synonyms for a public relations agency. Some of the popular ones are communication agency, PR firm, marketing agency, branding agency, media agency, and reputation management agency. These agencies work with a variety of industries, such as corporate, nonprofit, government, entertainment, healthcare, and more, to help them communicate with their target audiences effectively. No matter what name you give to a PR agency, it plays a crucial role in shaping the public perception of an organization.