The term "health-conscious consumer" refers to individuals who prioritize their health by making choices that contribute to their well-being. This group of consumers seeks products that promote good health, whether it's food, supplements, or wellness services. There are various synonyms for this term that may be used interchangeably. Examples include health-wise consumer, well-being-focused consumer, fitness-minded buyer, holistic shopper, and proactive wellness consumer. Regardless of the term used, it is clear that there is a growing interest in health and wellness among consumers. Businesses that cater to this market with quality products and services will undoubtedly thrive.