RLAP is an acronym for the term "Reciprocal Linking and Promotion". It's often used in digital marketing and refers to the practice of exchanging links with other websites to boost each other's visibility and traffic online. While RLAP may be a common term in the industry, there are other words and phrases that convey similar meanings. Some synonyms for RLAP could be "link swapping", "mutual linking", "web promotion", or "backlink sharing". Whatever term you use, the ultimate goal of these practices is to help websites improve their search engine rankings and attract more visitors to their online pages.